19 hours ago
NEW YORK, March 16, 2026 (GLOBE NEWSWIRE) -- LifeMD, Inc. (Nasdaq: LFMD), a leading provider of virtual primary care services, today announced the appointment of Atul Kavthekar as Chief Financial Officer, effective immediately. The company also revealed leadership changes to support its next phase of growth. Marc Benathen, the current CFO, is departing to pursue a new opportunity but will remain with LifeMD through March 31, 2026, to ensure a smooth transition.
Justin Schreiber, Chairman and CEO of LifeMD, stated, "We are thrilled to welcome Atul to LifeMD. He is a versatile financial leader with nearly three decades of experience helping healthcare and technology companies scale. He brings a rare combination of public company rigor, operational depth, and strategic vision. Atul also shares our conviction that AI will fundamentally reshape healthcare delivery, and he will collaborate closely with our technology team to keep LifeMD at the forefront of this transformation. I also want to thank Marc Benathen for his meaningful contributions. Marc helped build the foundation that positions us well for the road ahead, and we wish him all the best."
Mr. Kavthekar is a seasoned financial executive with nearly 30 years of leadership experience across provider-side healthcare, retail and specialty pharmacy, e-commerce, and technology sectors. He has served as a transformational CFO for both public and private growth-stage companies, with a strong track record of building scalable financial infrastructure, enhancing operational performance, and driving shareholder value. Known for leading successful organic and acquisition growth strategies, he brings deep expertise in capital markets, mergers and acquisitions, and strategic planning.
With an engineering background and a passion for technology and AI, Mr. Kavthekar will work alongside LifeMD’s technology team to advance the company’s vision of becoming an AI-first healthcare organization. This includes leveraging artificial intelligence to improve patient access to care, enhance clinical outcomes, and reduce operational costs. At LifeMD, he will focus on developing the financial and operational infrastructure to support continued growth and long-term value creation.
Mr. Kavthekar holds an MBA in Finance and Accounting from the University of Chicago Booth School of Business, an MSE in Industrial Engineering from Wayne State University, and a BSE in Engineering Science from the University of Michigan.
